How to write a white paper for marketing

What is a white paper in marketing?

A white paper (whitepaper) is an informational document, usually issued by a company or not-for-profit organization, to promote or highlight the features of a solution, product, or service.

What is a white paper and format?

A white paper is an in-depth report or guide about a specific topic and the problems that surround it. It is meant to educate readers and help them to understand and solve an issue. In the world of marketing, a white paper is a long-form piece of content, similar to an eBook.

How do you cite a white paper?

In APA, in citing a white paper, you’re essentially citing a government document and/or a private document, in which case, the following information is needed, in this order: Author or, if none, the organization. (Year of publication). Title of the document (And any more specific publication information).

Are white papers still relevant?

So, yes, whitepapers are still useful and will absolutely be so in the future. In fact, it’s most likely that, as voice search technology and machine learning become more prevalent, whitepapers will become the go-to standard for outputting valuable web content.

What should be included in a white paper?

Overview – tell what you will discuss in the paper and define key terms you will use. Body – discuss the industry issue, technology, or product feature, including your solution or resolution to the challenge and related benefits; include quantifiable results that are expected, if applicable.

Does a white paper have a table of contents?

Every white paper should have a cover, title page, introduction, and conclusion. If your white paper is longer and has many sections, it’s wise to include a table of contents, too.

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Where can I submit a white paper?

Submit Your Whitepaper Today for Free. is one of the most effective ways to improve your authority and credibility — as a writer or company. Reach readers and key decision makers who are actively researching solutions and ideas.

What is the purpose of a White Paper?

Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.

How long should white papers be?

White papers are usually PDF downloads of 3,000 to 5,000 words. A good white paper is based on established facts and logical arguments, like a well-researched article in an industry journal. A white paper generally takes 4 to 6 weeks of intense effort by a group of people.6 мая 2019 г.

Do you italicize white paper titles?

Include the title of the white paper with a description.

Place a period after the closing brackets. Do not italicize the bracketed information.

What are electronic references?

The APA Style Guide to Electronic References says to “format references to technical and research reports and other gray literature as you would a book retrieved online.” Thus, a reference to an annual report follows the usual who-when-what-where format. For example, American Psychological Association. (

Do people read white papers?

White papers are meant to be comprehensive studies of one particular issue in the business. Unfortunately they tend to be marketing pieces themselves, usually for that business’ products and services. People read the first page or two of a white paper but if the work reeks of “marketing!” they stop reading.

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