What does dma mean in marketing

What does DMA rank mean?

The 2020 Nielsen DMA rankings provide the most accurate and up-to-date portrayal of current radio and television markets. Nielsen’s DMA rankings are based on the population of each surveyed market region. Sometimes, listenership may overlap in selected areas.

What are the 210 DMAs in the US?

There are 210 Designated Market Areas (DMAs) listed by the 2019-2020 Nielsen ranks.

  • New York (#1)
  • Los Angeles (#2)
  • Chicago (#3)
  • Philadelphia (#4)
  • Dallas-Fort Worth (#5)
  • San Francisco-Oakland-San Jose (#6)
  • Washington, D.C. (Hagerstown) (#7)
  • Houston (#8)

What is Nielsen DMA?

DMA (Designated Market Area) regions are the geographic areas in the United States in which local television viewing is measured by Nielsen. The DMA data are essential for any marketer, researcher, or organization seeking to utilize standardized geographic areas within their business.

Which of the following is referred to as a designated market area?

A Designated Marketing Area, or DMA, is the geographic area where residents can receive the same local TV and radio stations. … DMA’s are also referred to as TV markets, broadcast markets and media markets.

What is your DMA code?

Designated Market Area (DMA) is generally a group of counties that make up a particular television market. These counties comprise the major viewing audience for the television stations located in their particular metropolitan area. There are 210 DMAs in the United States. Each DMA is assigned a 3-digit numeric code.

What is DMA city?

A designated market area (DMA), also referred to as a media market, is a region of the United States that is used to define television and radio markets. … This is why a television ad in New York City costs more than an ad in Montgomery, Alabama.

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What is the biggest market in the US?

What the Nielsen DMA Rankings 2019 Mean for Your PR Communication CampaignsRANKDESIGNATED MARKET AREA (DMA)% OF U.S.1New York6.4412Los Angeles4.7863Chicago2.9494Philadelphia2.555

What TV market is Chicago?

List of United States television marketsRankMarketTV households (2019–20)1New York6,824,120 (6.337%)2Los Angeles5,145,350 (4.808%)3Chicago3,256,400 (3.043%)4Philadelphia2,758,330 (2.578%)

What is DMA targeting?

Ad Targeting

DMA is the most common, and often preferred means of Geo targeting an ad campaign. In the realm of digital advertising, Google DoubleClick, arguably the largest ad serving platform, allows users to Geo target ads via Country, Region, City, Zip Code or “US Metro Areas”, which is in fact DMA targeting.

How many DMA are there?


What is LA DMA?

Spanning more than 48,000 square miles, the Los Angeles DMA (Designated Market Area) covers all of Los Angeles, Riverside, Ventura, Orange and San Bernardino counties. If the 5-county DMA was a state, its total population would surpass every other state except California, New York and Texas.

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