When to send email marketing

What is the best time to send email marketing?

Morning between 9–11 a.m. is definitely the best time to send email according to Campaign Monitor’s research. It looks like there is a peak at 10 a.m. Campaign Monitor sums it up by saying that 53% of emails are opened during the workday between 9 a.m.–5 p.m.

How often should email marketing be sent?

A good approach could be to send emails twice a month and then up it to weekly. If you’ve got great content, or ever-changing offers, or regular promotions, then consider sending emails two to three times a week. Be sure to monitor these campaigns.

When should you send holiday emails?

Peak open times for email will vary by demographic, but generally fall between 10 a.m. and noon, especially during the work week. However, you may wish to send your holiday email marketing campaign during off-peak hours, to avoid competition.

Is it OK to send emails at night?

“Email should be sent during the day, not at night.”

When people discuss email etiquette, common advice says it’s inappropriate to send late-night emails. They say emails should be sent during the day. But that’s based on the premise of time, not energy.

Is it OK to send email on weekend?

As a rule, salespeople should never call or email outside normal business hours — before 8:00 a.m. or after 6:00 p.m.. You’ll read many articles recommending salespeople call after hours to get past assistants or front desks — but I wouldn’t recommend it.

Is it better to send an email on Friday or Monday?

Sundays and Mondays are just behind those days with 2.4% conversion rates from email. Fridays enjoy the highest engagement rates. … According to an Omnisend report, Thursday is the best day to send promotional emails, with Tuesday in second place.

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Is email marketing still effective?

Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media. … According to the Fourth Source website, 92% of internet users have at least one email account.

How many marketing emails are sent per day?

Summary: Email Marketing Statistics

293.6 billion emails were sent and received each day. Average expected ROI is $42 for every $1 you spend on email marketing.

Is mass emailing illegal?

Common Illegal Mass Email and CAN-SPAM Violations. Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $40,654, so non-compliance can be costly. …

Is it rude to send emails late?

It’s not rude to send late-night emails. The whole point of email is that you can send it when it’s convenient for you and people can respond when it’s convenient for them. It’s not disrespectful of their time because if they don’t want to deal with email at 2 am, they won’t be in their email then.

When should you not send an email?

Here are 10 Reasons You Shouldn’t Send That Email:

  • Too Long – If your email is more than a few lines, it is too much. …
  • Addressed to Too Many People – Your email should sent to the minimum number of people. …
  • It Is Negative – A simple email rule that never gets followed: Never send a reprimand or negative comment via email.

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