What is the Integrated Marketing Communication?
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we’ll call it, means integrating all the promotional tools, so that they work together in harmony.
What is Integrated Marketing Communications quizlet?
Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact.
What are the five components of IMC?
Components of IMC include: the foundation, the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.
What is IMC and its tools?
Integrated Marketing Communications is an integration of marketing tools such as advertising, online marketing, public relation, direct marketing, and sales promotion. Promotional tools are effective when they work together rather than in isolation.
What is an example of integrated marketing?
2. Southwest Airlines Transfarency. Southwest Airlines has launched an integrated marketing campaign called “Transfarency.” The airline uses television, radio, print and digital assets to demonstrate how customers will pay for things like checked bags, flight changes and snacks and drinks.
What are the benefits of integrated marketing communication?
Benefits of Using Integrated Marketing Communications
- Improved Results. With the traditional marketing, you’ll find businesses setting up different campaigns for separate marketing streams. …
- Improved Brand Image. …
- Cost Effective. …
- Increased Morale. …
- Diversity. …
- Reduced Confusion. …
- Maintained Focus.
What is the goal of integrated marketing communications quizlet?
The goal of IMC is to generate short-term financial returns and build long-term brand value. You just studied 39 terms!
Which of the following is included in marketing communications?
Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.
What is the focus of most direct marketing communications?
Since direct marketing strategies are focused on communicating a brand message directly to customers, there are certain characteristics that help us differentiate this type of promotion from others. Targeting. Direct marketing is successful only if it targets the right people.
What are the levels of IMC?
These five levels of integration include horizontal integration, vertical integration, data integration, internal integration and external integration. In order for a business to begin implementing the integrated marketing communications model there must be a shift in marketing priorities.
What are the features of IMC?
Integrated marketing communications success factors
- Coherence – different communications are logically connected.
- Consistency – multiple messages support and reinforce, and are not contradictory.
- Continuity – communications are connected and consistent through time.
What is the first step in the IMC planning process?
The first stage of the IMC planning process is to conduct a situational/ contextual analysis. This can involve a SWOT analysis, and an external and internal environmental analysis.
Why do companies use IMC campaigns?
An Integrated Marketing Communications (IMC) strategy enhances the effectiveness of the branding strategy to use the right message using the medium to achieve your business goals. … IMC provides the ability to achieve a consistent corporate branding that delivers significant bottom line results.
What are the five traditional marketing communication tools?
The five traditional elements of the MARCOM mix are Advertising, Direct Marketing, Personal Selling, Public Relations and Sales Promotion.