Which of the following is a controllable element for an international marketer?
the competitive structure is one of the controllable factors for an international marketer.
Which of the following best defines adaptation on the part of an international marketer?
Which of the following best defines adaptation on the part of an international marketer? It is a conscious effort to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.
Why does understanding one’s own culture require additional study?
Understanding one’s own culture requires additional study: as much of the cultural influence on market behavior is at the subconscious level. The most effective way to control the influence of ethnocentrism and the SRC is to: recognize their effects on our behavior.
What are the goals of international marketing?
To promote social and cultural exchange among the nations. To assist developing countries in their economic and industrial growth by inviting them to the international market thus eliminating the gap between the developed and the developing countries.
What is the fundamental difference between domestic marketing and international marketing?
Domestic marketing is when commercialization of goods and services are limited to the home country only. On the other hand, International marketing, as the name suggests, is the type of marketing which is stretched across several countries in the world, i.e. the marketing of products and services is done globally.
Which of the following is a typical consequence of company’s having alien status in the context of international marketing?
Which of the following is a typical consequence of company’s having “alien status” in the context of international marketing? it increases the difficulty of gauging changes in the international business climate.
What are the two dimensions that help in defining the quality of a product of quality?
What are the two dimensions that help in defining the quality of a product of quality? Quality can be defined on two dimensions: market-perceived quality and performance quality.
How did GATT prevent the repeat of the economic disaster that occurred after World War I?
How did GATT prevent the repeat of the economic disaster that occurred after World War I? It provided a forum for member countries to negotiate a reduction of tariffs and other barriers to trade.
What is the most profound change for firms at the global marketing stage of internationalization?
The most profound change in the orientation of a company toward markets and associated planning activities happens at the “regular foreign marketing” stage of the international marketing involvement.
What is true ethnocentrism?
Ethnocentrism is the tendency to prefer the ideas of a culture other than one’s own. Ethnocentrism can be avoided by being sensitive to the various dimensions of cultural differences.
What are the factors affecting international marketing?
These factors include cultural and social influences, legal issues, demographics, and political conditions, as well as changes in the natural environment and technology. Some major organizations involved in this level of international marketing are the UNO, World Bank, and the WTO.
What is the main goal of marketing?
Broadly speaking, the goals of marketing can be broken down into five main areas: to raise brand awareness, to generate high-quality leads, to grow and maintain thought leadership, to increase customer value, and to empower your colleagues to become brand ambassadors.