Why video marketing is so powerful

What makes a good marketing video?

5 Secrets of Super Successful Video Marketing

  • Center Your Video Around the Story, Not The Sale. There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. …
  • Make your Video Feature the Best 10 Seconds Ever. …
  • Use Humour in Your Video. …
  • Optimize Your Video for SEO – Tag it Up. …
  • Educate your Customers with Video & Prove Yourself.

How can video marketing help your business?

Video Marketing Helps Convey Information More Efficiently

Using text to explain the products or services that your company offers does work. … They also found that 95% of consumers have watched an explainer video about a product, and 72% would rather watch a video to learn about a product than read written content.

Why are short videos more effective?

Shorter content and attention spans

The average human attention span is getting shorter as social media dominates the world with visual experiences. Short-form videos give you more freedom to produce hard-hitting, relatable videos that get to the point, without the overhead of creating more in-depth content.

Why video is important in social media?

Video allows you to be concise and capture viewers’ interest in the first few seconds. Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more.

What makes a successful video?

An effective video tells your story.

We binge-watch Netflix shows. … We love stories. Storytelling is a core element of engaging videos. A successful video communicates to your audience what is unique about your brand; what sets your business apart from the competition.

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How effective are marketing videos?

While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.

What is video marketing strategy?

Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience. The idea is to keep audience members engaged with the brand in a way that’s simple and easy to digest.

What are the advantages of marketing with online videos?

5 Compelling Benefits of Video Marketing

  • Video boosts conversion rates. Video should be seen as an investment – according to HubSpot, including video on a landing page can increase conversions by 80%! …
  • Video is a great addition to your email marketing campaigns. …
  • Search engines love video. …
  • Video builds trust and credibility. …
  • Video encourages social shares.

Why is video good for business?

As many as 40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device. Website visitors are 64% more likely to purchase on an online retail site after watching a video. Companies that use video are growing revenue 49% faster than those that don’t.

What is the best length for a video?

The number of viewers between 2 and 10 minutes is quite consistent. Videos that are two minutes or less in length get the most interaction, and for longer videos, most viewers stop watching and interacting after the two minute mark.

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Is video better than text?

Videos Engage Viewers

Videos get 1,200% more shares than text and images combined. … Your brain can also process visuals much quicker than it can text. About 90% of the total information transmitted to your brain is visual. On top of that, your brain can process these visuals 60,000 times faster than text.

What is the best length for a marketing video?

two minutes

Why do we need video marketing?

Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce.

How does social media affect video marketing?

Because the sooner you realize that social media trends have a direct effect on video marketing, the sooner you can take advantage of what social sites have to offer. By creating a powerful synergy between your video content and social marketing, you’ll be able to increase the reach of your brands.

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