What is downstream marketing

What is a downstream strategy?

The terms “upstream” and “downstream” refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics and supporting the company sales team.

What does upstream and downstream mean in business?

The terms upstream and downstream oil and gas production refer to an oil or gas company’s location in the supply chain. … Upstream oil and gas production is conducted by companies who identify, extract, or produce raw materials. Downstream oil and gas production companies are closer to the end user or consumer.

What is the goal of a downstream strategy?

Downstream activities usually focus on short-term sales and directly support any current sales functions. Anything the marketing team introduces to help the sales team with its next campaign is classed as a downstream activity and, for this reason, decisions should always be coordinated with sales.

What is the goal of an upstream strategy?

Upstream marketing refers to the strategic process of identifying and fulfilling customer needs. Upstream marketing takes place at a much earlier stage by developing a clear market segmentation map and then identifying and precisely defining which customer segments to focus on.

What are downstream sales?

Upstream and Downstream sales are normally associated with inter-company sales. Upstream is a subsidiary selling into the parent entity; while downstream sales are from parent to subsidiary. Financially, it usually refers to loans, since dividends and interest generally flow upstream.

Why is downstream processing necessary?

Downstream processing involves multi-step procedures for the recovery and purification of products of interest [115]. From a commercial point of view, the most important objective in downstream processing is to maximize product recovery and, at the same time, minimize the cost of production [115].

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What is downstream and upstream process?

As a business owner or operations manager responsible for production, understanding the supply chain is essential to the success of your business. … Upstream refers to the material inputs needed for production, while downstream is the opposite end, where products get produced and distributed.

What is meant by downstream?

1 : in the direction of or nearer to the mouth of a stream floating downstream located two miles downstream. 2 : in or toward the latter stages of a usually industrial process or the stages (such as marketing) after manufacture improving profits downstream downstream products.

Is LNG upstream or downstream?

Products. Some of the products commonly associated with the Downstream sector include: Liquified Petroleum Gas (LPG) Liquefied Natural Gas (LNG)

What is the downstream supply chain?

Supply chain management refers to the coordination of activities and involved in making and moving a product. … The downstream portion consists of the organizations and processes for distributing and delivering products to the final customers.

What is upstream and downstream in communication?

1) In telecommunications generally, a transmission from an information server toward an end user is referred to as downstream and a transmission toward the server is referred to as upstream.

What is meant by marketing strategy?

A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.

What is upstream thinking?

Upstream thinking considers the social, economic, and environmental origins of health problems that manifest at the population level. … Together these actions can help formalize nursing’s role in responding to citizens’ concerns about environmental health problems.

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What is upstream planning?

Business Planning in upstream oil and gas includes the following key activities: Taking stock of all existing and potential projects available to the company. Selecting which projects to invest in, which to divest, and which to put on hold. Determining the timing for selected projects.

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