What is long tail marketing

What is a long tail graph?

A distribution with a long right tail. A long tail distribution has tails that taper off gradually rather than drop off sharply. They are a subset of heavy-tailed distributions. It’s easy to visualize the idea of a long tailed function, and slightly harder to make it concrete.

What is a long tail event?

In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having many occurrences far from the “head” or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc.

What is a long tail language?

It refers to the reality that a small number of languages are given disproportionate attention, leaving others underrepresented as companies translate and localize their offerings. Because the term “long-tail” can refer to any “less frequently localized” language, they come in a range of sizes and from all locations.

In what ways do you take advantage of the long tail that e commerce can enable?

In catering to the Long Tail consumer, e-tailers have several advantages over traditional retailers, such as infinite shelf space and the ability to change or add to inventory more easily.

What are long tail customers?

The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The term was first coined in 2004 by researcher Chris Anderson.

What is the tail of a graph?

A “tail” of a graph is a very visual concept. Essentially, a tail refers to the part of a graph of a distribution which tapers off on one side. Looking back at the graphs from above, we can see that the graph on the right has a long section (from around 1 onwards) where the graph tapers off.

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What are long tail keywords?

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.

How did longtail go blind?

However, Longtail is blinded while hunting a rabbit that turned on him and scratched his eyes, rendering him unable to to hunt or fight properly. This causes him to fall into a depression and becomes an elder despite being relatively young, while Sootpaw is given Thornclaw as a replacement mentor.

What is your go to market strategy?

Go-to-market or go-to-market strategy is the plan of an organization, utilizing their inside and outside resources (e.g. sales force and distributors), to deliver their unique value proposition to customers and achieve competitive advantage.

What is the long tail What implications does this have for market segmentation?

The long tail basically describes the part of the market that have very varied needs that don’t really fit into the mass market. In relationship to segmentation and strategy, long tail customers might represent an opportunity as a group of underserved customers which could be addressed by a customized product.

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