What is most likely the first major marketing decision that a retailer must take?

Which type of retailer typically carries deep product assortments of narrow product lines?

44) Compare and contrast specialty stores and convenience stores. Answer: Specialty stores carry narrow product lines with deep assortments within those lines.

Which of the following is an off price retailer that operates in a huge warehouse like facility and offers few frills?

( Costco, BJs) Operate in huge drafty, warehouse-like facilities and offer few frills. They offer ultra low prices and surprise deals on select branded merchandise.

Which type of retailer is much larger than a regular supermarket and offers a large assortment of routinely purchased food products nonfood items and services?

Superstores

What type of retail store has a wide but shallow product assortment?

Specialty stores have shallow product lines, while full-line discounters have considerably deep product lines. d. Specialty stores have the thinnest product assortments, while full-line discounters typically carry very wide assortments of merchandise.

What are the three main types of off price retailers?

The three main types of off price retailers are:

  • independent off price retailers.
  • factory outlets.
  • warehouse clubs.

Which of the following is an example of a pull strategy?

Companies use marketing techniques to identify and communicate with their audience. A pull strategy is a technique used to bring the customer to you. … Pull tactics include advertising and mass media promotion, word-of-mouth referrals, sales promotions and discounts, and customer relationship management.

What is a shortcoming of advertising?

It is the most expensive promotion tool. It cannot reach masses of geographically dispersed buyers. It is impersonal and lacks the direct persuasiveness of company salespeople. It cannot trigger quick sales. It cannot be used to build up a long-term image for a product.

You might be interested:  Why use social media for marketing

Which type of retail store is most similar to a hypermarket?

Similar to supermarkets, hypermarkets in India are a combination of supermarket and department store. These are large retailers that provide all kinds of groceries and general goods.

Which of the following is a difference between storage warehouses and distribution centers?

Storage warehouses store goods for moderate to long periods, while distribution centers are used to move goods rather than just store them. … Storage warehouses store goods for moderate to long periods, while distribution centers are used to move goods rather than just store them.

Is known as the merging of consumers products prices and retailers?

The merging of consumers products prices and retailers is called A retail | Course Hero.

How do intermediaries add value to a marketing system?

How do intermediaries add value to a marketing system? Intermediaries reduce the amount of work that must be done by both producers and consumers. … Intermediaries add value by bridging the major time, place, and possession gaps that separate goods and services from those who would use them.

Which term refers to looking at merchandise at a traditional store and then purchasing the merchandise online?

which term refers to looking at merchandise at a traditional store and then purchasing the merchandise online? showrooming.

Why would a customer choose one retail format over the others?

Why would a customer choose one retail format over the. … Customers can choose the product from a specific retailer from whom they can get more value for the product. The value of a product changes from customer to customer such as quality, price, services, assortment etc.

You might be interested:  What is advertising in marketing

What is a retail strategist?

A marketing plan that details how a business intends to offer its products or services to consumers and influence their purchases.

Leave a Reply

Your email address will not be published. Required fields are marked *