What is upstream marketing

What is upstream and downstream market?

The terms “upstream” and “downstream” refer to two different, but equally important, aspects of marketing. … As a quick recap, upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics, activity and supporting the company’s sales team with their objectives.

What is upstream planning?

Business Planning in upstream oil and gas includes the following key activities: Taking stock of all existing and potential projects available to the company. Selecting which projects to invest in, which to divest, and which to put on hold. Determining the timing for selected projects.

What is a downstream market?

Downstream marketing is what most people view as ‘classic marketing’. It focuses on short-term sales and supporting direct sales forces. It involves advertising, promotion, brand-building and communicating with customers through public relations, trade shows and face-to-face.

What are downstream sales?

Upstream and Downstream sales are normally associated with inter-company sales. Upstream is a subsidiary selling into the parent entity; while downstream sales are from parent to subsidiary. Financially, it usually refers to loans, since dividends and interest generally flow upstream.

What is difference between upstream and downstream?

The terms upstream and downstream oil and gas production refer to an oil or gas company’s location in the supply chain. … Upstream oil and gas production is conducted by companies who identify, extract, or produce raw materials. Downstream oil and gas production companies are closer to the end user or consumer.

How do I fix downstream upstream problems?

Upstream and Downstream – Formula

  1. Upstream = (u−v) km/hr, where “u” is the speed of the boat in still water and “v” is the speed of the stream.
  2. Downstream = (u+v)Km/hr, where “u” is the speed of the boat in still water and “v” is the speed of the stream.
  3. Speed of Boat in Still Water = ½ (Downstream Speed + Upstream Speed)
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What is the goal of an upstream strategy?

Upstream marketing refers to the strategic process of identifying and fulfilling customer needs. Upstream marketing takes place at a much earlier stage by developing a clear market segmentation map and then identifying and precisely defining which customer segments to focus on.

What is upstream supply chain activities?

With the assembly plant as the focus of the supply chain, upstream activity includes suppliers of raw materials, such as aluminum and copper. Activities upstream could include a supplier mining these materials to fulfill orders. … Transporting or shipping to the plant is another example of upstream activity.

Which of the following is an upstream cost?

Examples of Upstream Costs

In the petroleum industry, upstream costs include costs associated with exploration of oil reserves, construction of oil and gas wells, and extraction of the reserves to the surface.

What is a downstream strategy?

The terms “upstream” and “downstream” refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics and supporting the company sales team.

What is another word for downstream?

Downstream Synonyms – WordHippo Thesaurus.

What is another word for downstream?long-termensuingfollowingsucceedingcomingapproachingcoming upsubsequentiallatterposterior

What midstream means?

Midstream is a term used to describe one of the three major stages of oil and gas industry operations. Midstream activities include the processing, storing, transporting and marketing of oil, natural gas, and natural gas liquids.

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