How to direct mail marketing

What is direct mail marketing strategy?

Direct mail marketing is a strategy used by marketers to engage prospects and customers offline by sending printed mailers, dimensional packages, perishable items, corporate swag, or other physical items.

Does Direct Mail Marketing Still Work?

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015. … Direct mail is still effective and using it is a game changer for any serious marketer.

How much does it cost to send direct mail?

Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, marketing copy, mailing lists, printing, and distribution. Some organizations do much of this inhouse and wind up only paying for printing and mailing.

How do I start a direct mail business?

The Step by Step Process of Setting Up a Small Business Direct Mail Campaign

  1. Create a Mailing List. …
  2. Design a Mailing Piece. …
  3. Structure Your Response System. …
  4. Test Your Direct Mail Marketing. …
  5. Run Your Direct Mail Marketing. …
  6. Manage Your Customer Responses. …
  7. Analyze the Results of Your Direct Mailing Campaign.

What types of direct mail are the most effective?

6 Useful Types of Direct Mail and Their Benefits

  • Postcards. Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. …
  • Self-Mailers. …
  • Lead Letters. …
  • Mailing Lists. …
  • Dimensional Mailers. …
  • Catalogues.

What is a good ROI for direct mail?

Direct Mail Response Rate and ROI

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Typical response rates for a direct mail campaign range from about 1% to 5%. This rate varies by industry and the quality and relevance of the mailing list, as well as whether is’s a warm (have had previous interactions) or cold (no previous contact) list.

Is Direct Mail Marketing Successful?

In its response rate report, the Direct Marketing Association (DMA) analyzed Bizo and Epsilon data and found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found that direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.

What is the best day to send direct mail?

Tuesday, Wednesday, and Thursday.

These mid-week days provide you with the best opportunity to get your direct mail into the hands of your target audience. Recipients are typically going home after work and sorting through their mail on these three days.

Is Direct Mail Dead 2020?

The main takeaways from studying direct mail marketing right now and future trends is that print is not dead, and it’s actually thriving. It’s an innovative and new way to tell a story and run a marketing campaign if you can merge it with a digital mail campaign, not just in 2020 but in future years as well.

How do I send direct mail?

Waging a Direct-Mail Campaign

  1. Develop a mailing list. Put your description of the targets on this list in writing, so you know to whom you’re mailing. …
  2. Create a mailing piece. …
  3. Code your response vehicle. …
  4. Test the campaign. …
  5. Run the campaign. …
  6. Handle customer responses. …
  7. Analyze the results of the campaign. …
  8. Envelope.
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What is an example of direct mail?

Direct mail is marketing material or product mailed directly to the homes of consumers or offices of business buyers. Examples include postcards with an offer, catalogs that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses.

What makes a successful direct mail campaign?

Most businesses have learned that a targeted recipient list, a compelling offer, a call to action and the right timing are all essential parts of a successful direct mail campaign. Yet all these important elements depend on one critical factor – having solid addresses on your list.

What are the advantages of direct mail?

Here are 14 benefits of direct mail marketing:

  • Direct Mail Offers Great Response Rates. …
  • Direct Mail Gets Opened & Read. …
  • Direct Mail Is Tangible & Personal. …
  • Direct Mail Is Familiar & Builds Trust. …
  • Direct Mail Is Highly Targeted. …
  • Direct Mail Is Highly Personalized. …
  • Direct Mail Is Creative & Versatile. …
  • Direct Mail Is Simple To Do.

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