What do companies that have implemented a market orientation strategy recognize?
Companies that rely on the marketing concept have implemented a market orientation strategy recognize that: customer wants can be satisfied by integrating activities of the firm. … Unlike a market-oriented firm, a sales-oriented firm targets its products at the average customer.
Which of the following is a difference between a market oriented firm and a sales oriented firm?
A market-oriented firm: defines its mission in terms of the benefits its customers seek. A sales-oriented firm places minimal emphasis on: building long-term customer relationships.
Which of the following is a drawback of the sales orientation philosophy?
Which of the following is a drawback of the sales-orientation philosophy? It cannot convince people to buy goods that are neither wanted nor needed. Teamwork entails collaborative efforts of people to accomplish common objectives.
Which of the following statements is a difference between market oriented personnel and sales oriented personnel?
Market-oriented personnel focus on the production of goods and services, while sales-oriented personnel focus on the benefits of the products its customers seek. … Market-oriented personnel tend to have an external focus, while sales-oriented personnel tend to be inward looking. You just studied 14 terms!
What is an example of market orientation?
The company then develops a product strategy that caters to the wants and needs of its clientele. … For example, if a car company engages in market orientation, it will research what consumers most want and need in a car rather than produce models meant to follow the trends of other manufacturers.
What is meant by market orientation?
Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products and services that satisfy them. … It may sound obvious, but advocates of market orientation argue that the conventional approach to product development is the opposite.
Which of the following statements is a difference between a production orientation and a sales orientation?
Which of the following statements is a difference between a production orientation and a sales orientation? A production orientation focuses on the internal capabilities of a firm, while a sales orientation focuses on increasing a firm’s profits by using aggressive advertisements.
When firms focus on their internal capabilities?
A production orientation is a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace. See 1-2a: Production Orientation.
What is true about a marketing plan?
A marketing plan is created so an organization can meet its marketing objectives. … All of the statements about a marketing plan are true. A marketing plan is created so an organization can meet its marketing objectives.
What is a drawback of a sales orientation?
In a way, it does prioritise its customers but not in a sense of listening to their needs and wants – it simply wants to sell to them. … Disadvantages: Risks customer confidence, costs, not always sustainable.
Which statement best describes personnel in sales oriented firms?
Which statement best describes personnel in sales-oriented firms? They focus on selling the products which the organization makes rather than making what the market wants.
Which of the following is a common mistake marketing managers tend to make during the first step of the marketing research process?
Which of the following is a common mistake marketing managers tend to make during the first step of the marketing research process? They confuse problems with symptoms. conduct informal discussions with outsiders to check his assumption. interprets data and converts it to useful knowledge and business wisdom.
Which of the following is an element of the marketing mix?
The 4Ps make up a typical marketing mix – Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
Which of the following type of orientation is used if a company relies on aggressive techniques for consumers to purchase their products they are using?
A sales orientation is based on the belief that people will buy more goods and services if aggressive sales techniques are used.