Marketing management must first __________ when developing an advertising program.

What is the first step in developing an advertising program?

Determining the exact audience for your product or service is the first step in developing an ad campaign. Once you know that, you can effectively develop your message, choosing media options that your target customer will watch, read or listen to.

What are the four important decisions made when developing an advertising program?

Before a company can develop an advertising program for a product, its marketing managers make key decisions regarding the packaging of the product, its price, the promotion for the goods and the place it will be offered.

What is the overall objective of advertising in an advertising program?

The Purpose of Advertising

Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.

What are the two major elements of advertising strategy?

Advertising strategy consists of two major elements: creating advertising messages and content and selecting advertising media. The message decision calls for planning a message strategy and executing it effectively.

What is a shortcoming of advertising?

It is the most expensive promotion tool. It cannot reach masses of geographically dispersed buyers. It is impersonal and lacks the direct persuasiveness of company salespeople. It cannot trigger quick sales. It cannot be used to build up a long-term image for a product.

Which of the following is an example of a pull strategy?

Companies use marketing techniques to identify and communicate with their audience. A pull strategy is a technique used to bring the customer to you. … Pull tactics include advertising and mass media promotion, word-of-mouth referrals, sales promotions and discounts, and customer relationship management.

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How do you develop an advertising strategy?

The steps in developing an advertising strategy include:

  1. Identifying the target audience.
  2. Determining the role of advertising in the promotional mix.
  3. Setting advertising objectives and budget size.
  4. Selecting the creative strategy.
  5. Determining the media and programming schedule.
  6. Implementing the advertising program.

What decisions do marketing managers make?

Marketing managers make strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance, and control.

How does marketing research help managers make decisions?

Marketing research serves marketing management by providing information which is relevant to decision making. Marketing research does not itself make the decisions, nor does it guarantee success. Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made.

What are the three main objectives of advertising?

Advertising has three primary objectives: to inform, to persuade, and to remind.

What are the 11 objectives of advertising?

11 Objectives of Advertising – What are Advertising Objectives?

  • Introduce a product.
  • Introduce a brand.
  • Awareness creation.
  • Acquiring customers or Brand switching.
  • Differentiation and value creation.
  • Brand building.
  • Positioning the product – Product and brand recall.
  • Increase sales.

11 мая 2019 г.

What are the main features of an advertisement?

4 Important Features of Advertising

  • Paid Form: ADVERTISEMENTS: …
  • Impersonal Presentation: Advertising is non-personal presentation of information. …
  • Speedy and Mass Communication: Advertising is a speedy medium of communication. …
  • Identified Sponsor: Another feature of advertising is that its sponsor can be identified.
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What are the 5 promotional strategies?

There are five components to a promotional or marketing mix (sometimes known as the Five P’s). These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.

What are the elements of an advertising plan?

Certain key components are essential to a successful plan, including:

  • #1: Aligned Marketing and Business Objectives. …
  • #2: Audience Assessment. …
  • #3: Coordinated Channels and Tactics. …
  • #4: Budget and Campaign Timetables. …
  • #5: Measurement Criteria. …
  • The Take-Away.

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