What are white papers in marketing

What is the purpose of a White Paper?

Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.

What is a white paper example?

A white paper is an in-depth report or guide about a specific topic and the problems that surround it. It is meant to educate readers and help them to understand and solve an issue. … One famous example is the Churchill White Paper, commissioned by Winston Churchill in 1922.

How do you write a white paper for marketing?

How to Create a Watertight White Paper in 9 Steps

  1. Why Write White Papers? When you write white papers, you can look forward to the following benefits: …
  2. Consider Your Overall Content Marketing Strategy. …
  3. Do Not Compromise on Its Promotion. …
  4. Maintain Quality and Professionalism. …
  5. Choose an Interesting Topic and Title. …
  6. Offer Value. …
  7. Organize Well. …
  8. Write, Edit, Proofread.

What goes in a white paper?

A white paper is an authoritative document intended to fully inform the reader on a particular topic. It combines expert knowledge and research into a document that argues for a specific solution or recommendation. The white paper allows the reader to understand an issue, solve a problem, or make a decision.

Are white papers still relevant?

So, yes, whitepapers are still useful and will absolutely be so in the future. In fact, it’s most likely that, as voice search technology and machine learning become more prevalent, whitepapers will become the go-to standard for outputting valuable web content.

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Do people read white papers?

White papers are meant to be comprehensive studies of one particular issue in the business. Unfortunately they tend to be marketing pieces themselves, usually for that business’ products and services. People read the first page or two of a white paper but if the work reeks of “marketing!” they stop reading.

How do you start a white paper?

8 Basic Tips for Writing an Amazing White Paper

  1. Have a topic people will want to read. This seems obvious, but finding the right topic can be your biggest challenge. …
  2. Be descriptive and professional. …
  3. Set up a great intro. …
  4. Emphasize the value you will create. …
  5. Organize your draft. …
  6. Write first, edit second. …
  7. Proofread. …
  8. Follow up with how you can help.

Why is a white paper called a white paper?

A white paper is an authoritative report or guide that often addresses issues and how to solve them. The term originated when government papers were coded by color to indicate distribution, with white designated for public access.

How many pages should a white paper be?

8 pages

Where can I submit a white paper?

Submit Your Whitepaper Today for Free.

OnlineWhitepapers.com is one of the most effective ways to improve your authority and credibility — as a writer or company. Reach readers and key decision makers who are actively researching solutions and ideas.

What is white paper download?

A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. They’re advanced problem-solving guides.

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