What is a good open rate for email marketing

What is a good open rate for email 2019?

Email open rate

These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but we found an average open rate of 17.80%.

What is the average opening rate for event emails?

21 to 30%

What’s a good click to open rate?

What is the average click-to-open-rate? Generally speaking, a good CTOR can range between 20% and 30%. However, as with any metric, it’s important to know how you compare with your industry averages.

What is a good email deliverability rate?


What is the difference between open rate and click to open rate?

Open Rate is the percentage of people who opened your email in the first place. Click-Through Rate (CTR) is the percentage of people who clicked a link in your email. … It doesn’t include everyone on your email list or all the emails that were delivered.

What is a good b2b email open rate?

As a marketer, you need to look at more than your open rate. For B2B marketers, we have some good news. B2B emails actually have a higher click-through rate than B2C emails: 3.2% and 2.1% respectively. The average open rate for B2B email is 15.1% but enjoys a higher click-through rate than B2C email.

How do you increase email open rate?

Here’s the key points for you to take away and use the next time you send an email to increase email open rates:

  1. Use 6 to 10 words in your subject lines to get the best open rate.
  2. Send your email campaigns during the work day and after lunch.
  3. Personalize subject lines with the reader’s name.
  4. Use a recognizable sender name.
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How are email open rates calculated?

An email’s open rate is the percentage of contacts who opened your email compared to how many contacts were sent the email. The percentage of opens is calculated by dividing the number of unique opens by the number of emails sent, excluding the number of bounces.

How do I increase my click through rate?

6 Things You Can Do To Improve Your AdWords CTR Right Now

  1. Start generating urgency with countdown timers. …
  2. Use ad extensions to increase visibility. …
  3. Use symbols to get attention. …
  4. Put the main keyword you’re bidding on in the URL of your ad. …
  5. Call your readers to action to get the click.

What is a good unique click rate?

A good CTOR will vary between 20-30%. Because it’s based on the number of unique opens, CTOR is a good indicator of how interesting your content is to your subscribers. If your links, layout, copy, and overall content are interesting, then your readers will want to click through to learn more.

How do you increase click to open rate?

You can also increase click through rates by sending fewer emails. Research shows that marketers who send out one campaign per week get the highest average open and click-through rate.

How is spam rate calculated?

Spam complaint rate is the percentage of recipients that click the spam or junk button in their inbox. Spam complaints are recorded via feedback loops provided by the ISPs. Not all ISPs provide the feedback loop. Spam complaint calculation is Spam complaint number / delivered x 100 = Spam complaint rate.

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What affects email deliverability?

4 Key Factors That Impact Email Deliverability

  • Send volume. The number of emails sent.
  • Send frequency. The number of campaigns that are deployed per week or month.
  • User interaction. Individuals who open and click — and complain or unsubscribe.
  • Quality. Percentages of bounces or undeliverable emails.

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