What is a hard bounce in email marketing

What is hard bounce and soft bounce in email marketing?

When an email bounces in general, it means it can’t be delivered to an inbox. “Hard” and “soft” designate the two groupings of failures: one’s more permanent, and one’s less permanent. A hard bounce is an email that couldn’t be delivered for permanent reasons.

What causes email to bounce?

Most email bounces are the result of an issue with the receiving account (either permanent or temporary), or a block on the email from the receiving server. When a bounce occurs, the recipient’s server sends a message back to the sender.

What’s a soft bounce email?

A soft bounce in email marketing refers to an email that gets as far as your recipient’s mail server but bounces back undelivered before it gets into the inbox.

How does Google measure bounce rate?

According to Google bounce rate is calculated in the following way: Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

What is a hard bounce rate?

The hard bounce rate measures how many messages were undelivered either because the domain name doesn’t exist or the address itself fails to be recognized. … It’s a key factor in your sender reputation, and ISPs will send your messages to the junk folder or block you if you have too many bounces.

Will email bounce back if blocked?

There is a possibility that the receiving email account owner has placed the sending email address into a blocked list. If an email account is in the blocked list, then the emails from the particular sender will not be delivered into the receiver’s inbox, so that a bounce back will be generated.

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How do I stop emails from Bounce?

How To Prevent Email Bounce Back?

  1. Use double opt-in. Double opt-in is one of the best methods of building a valuable email list. …
  2. Maintain a clean list. …
  3. Double-check for typos. …
  4. Authenticate your email account. …
  5. Don’t spam your content. …
  6. Maintain time frame between consecutive emails. …
  7. Keep an eye on your sender reputation score. …
  8. Send emails consistently.

What is a good bounce rate for email?


How do you stop a soft bounce?

How to reduce soft bounces

  1. Examine mailing lists for improperly formatted addresses, such as missing punctuation or obviously incorrect domain suffixes.
  2. When a user first signs up for your mailing list, send a confirmation email which includes a call to action.

What is a blocked bounce?

A block bounce, which is considered a type of soft bounce, occurs when the email server rejects the email due to filter issues, such as URL blocks, lack of proper authentication, or the domain or IP address is found on a blacklist used by the receiving domain.

What is a good bounce rate 2020?

Normally, your bounce rate should be between 26% – 70%. On average you should maintain between 41% – 55%. However, if you could lower it down to 26% – 40% that’s excellent. A good bounce rate is always a relative thing.

What is an acceptable bounce rate?

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

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