What is a white paper in marketing

What is the purpose of a White Paper?

Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.

What is a whitepaper marketing?

A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter. … In business, a white paper is closer to a form of marketing presentation, a tool meant to persuade customers and partners and promote a product or viewpoint.

What is a White Paper in research?

In one definition of a white paper, this type of document is “a persuasive essay that uses facts and logic to promote a certain product, service, or viewpoint.” The author directs the reader to a specific conclusion using carefully-selected facts and logic, all with the desired result of portraying the product, service …

How do you write a white paper for marketing?

How to Create a Watertight White Paper in 9 Steps

  1. Why Write White Papers? When you write white papers, you can look forward to the following benefits: …
  2. Consider Your Overall Content Marketing Strategy. …
  3. Do Not Compromise on Its Promotion. …
  4. Maintain Quality and Professionalism. …
  5. Choose an Interesting Topic and Title. …
  6. Offer Value. …
  7. Organize Well. …
  8. Write, Edit, Proofread.

What is the format for a white paper?

Governmental and Technical White Paper Format

Start with a cover page. The title should clearly state what the white paper is about. Some writers also include an executive summary of the paper on the title page. The executive summary is a paragraph that is no more than 250 words that sum up the paper.

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What is a white paper example?

A white paper is an in-depth report or guide about a specific topic and the problems that surround it. It is meant to educate readers and help them to understand and solve an issue. … One famous example is the Churchill White Paper, commissioned by Winston Churchill in 1922.

Are white papers still relevant?

So, yes, whitepapers are still useful and will absolutely be so in the future. In fact, it’s most likely that, as voice search technology and machine learning become more prevalent, whitepapers will become the go-to standard for outputting valuable web content.

How long is a white paper?

6 to 8 pages

What is a red paper?

The Red paper was an act of resistance by the IAA. The IAA leadership argued that the federal government was in error regarding Indian lands. The Red Paper had claimed that Indians were the “actual” owners of the land, and that the legal title had been held in trust by the Crown.

What is a GREY paper?

The term grey literature refers to research that is either unpublished or has been published in non-commercial form. Examples of grey literature include: government reports. policy statements and issues papers. conference proceedings.

What is the difference between a white paper and an article?

The difference between an article and a whitepaper mainly boils down to length and level of detail. An article is supposed to provide an overview of a topic and is usually a page or two. A whitepaper is longer and covers a topic in more detail. It gives an in-depth view, and can often include more research.

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How do you make a white paper?

10 Tips on Designing a White Paper

  1. Design to enhance the content. A white paper isn’t a brochure, so it shouldn’t be as slick and colorful as one. …
  2. Consider your readers’ eyesight. …
  3. Realize that text isn’t a graphic. …
  4. Make every page count. …
  5. Control page breaks. …
  6. Avoid a wall of gray. …
  7. Leave lots of white space. …
  8. Avoid smug shots.

Do white papers have table of contents?

Every white paper should have a cover, title page, introduction, and conclusion. If your white paper is longer and has many sections, it’s wise to include a table of contents, too.

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