What is the goal of integrated marketing communications quizlet?
The goal of IMC is to generate short-term financial returns and build long-term brand value. You just studied 39 terms!
What is the purpose of integrated marketing communications?
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we’ll call it, means integrating all the promotional tools, so that they work together in harmony.
What is the ultimate goal of any marketing communication?
The ultimate goal of any form of marketing communications is to drive the receiver to action.
Is a document used by a forklift driver?
A pick ticket is a document or display on a screen in a forklift truck indicating how much of each item to get from specific storage areas. The forklift driver goes to the storage area and picks up the number of cartons indicated on the pick ticket.
Which of the following is the correct order of the six buyer readiness stages?
In marketing, six stages through which a consumer passes on way to adopting a good or service: (1) Awareness of its existence, (2) Knowledge of its benefits, (3) Initial interest, (4) Preference over the competing products, (5) Conviction of its suitability to purpose, and finally (6) Purchase.
What are the five components of IMC?
Components of IMC include: the foundation, the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.
What is IMC and its benefits?
Benefits of Integrated Marketing Communications
It can create competitive advantage, boost sales and profits, while saving money, time and stress. IMC wraps communications around customers and helps them move through the various stages of the buying process. … IMC also increases profits through increased effectiveness.
What is an example of integrated marketing?
2. Southwest Airlines Transfarency. Southwest Airlines has launched an integrated marketing campaign called “Transfarency.” The airline uses television, radio, print and digital assets to demonstrate how customers will pay for things like checked bags, flight changes and snacks and drinks.
What are the elements of marketing communications?
The five key components of the marketing communication mix is advertising, public relations, sales promotion, personal selling and direct marketing.
What are the tools of IMC?
Tools of Integrated Marketing Communications
- Personal selling.
- Direct Marketing.
- Mobile Marketing.
- Social Media Marketing.
- Public Relations.
- Sales Promotion.